An overview of SMS marketing

Monday 2 April 2012

Life would not be the same without mobile phones. Most people cannot go anywhere without their mobile phones as these gadgets make for the easiest way to send and receive information rapidly. Many companies have thus begun investing in SMS marketing having seen the importance that people place on their mobile phones.

SMS marketing involves the use of online marketing tools to launch text marketing and email response campaigns; these online marketing tools can be found at www.txt2get.com. Text marketing is very unique as it offers two-way communication unlike advertising with other media such as radio, TV or print. Since texters are able to respond to the marketing campaign messages a company can use the numbers thus generated to send a push text.

SMS marketing is applicable for virtually all commercial ventures, whether a business is large or small, based online or otherwise. Companies with small budgets can also take advantage of the service since it does not require large sums of money to set up.

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